WRITTEN BY NICOLE BEST
Coming from being a single mom, dealing with the six of us in Mexico and having a really hard time financially, America seemed like the answer. This is the land of opportunities. Here you can work, go to school and create your own business, which is just very different from where we are from. 
Meet the Reyes family: Enrique, Yolanda, Nick, Rubi and Manuel - all born and raised in Mexico. They came to America and are living their American Dream with Cheat Day Land - a pop up experience in Los Angeles that hosts imaginative environments in themes of your favorite foods. This is their story.

  

Cheat Day Land An Immersive Pop Up Museum

Reyes family in their exclusive Cheat Day Land #AmericanMade tee.

 

Okay, so what first inspired you to come to the United States?
Enrique: Money... what else?
Yolanda: No, my mom actually. My mom chose for us! 
Enrique: We would first come for vacations, so the love for the U.S. started there.  
Yolanda: My mom, she had a dream for us for a better life. Coming from being a single mom, dealing with the six of us in Mexico and having a really hard time financially, America seemed like the answer. This is the land of opportunities. Here you can work, go to school and create your own business, which is just very different from where we are from. 

 

Do you feel a disconnect to your culture at all being away from home and starting a business in another country? 
Yolanda: It's funny. When we're in Mexico, we feel like we're from Mexico (and we are, obviously). But when we're here, we also feel from here and we adapt to the culture very well. 
Rubi: But that's why we created this community. Every single person that comes to our studio is from a different culture. Every person we even have around is just from everywhere. And we love that! That's what this whole thing is about. 
Yolanda: We have a lot of Japanese friends, Korean, Middle Eastern friends - we all come together because we enjoy what we do here at Cheat Day Land. We enjoy it so much, every person who steps in here feels like family. 

 

So what is the purpose of Cheat Day Land?
Yolanda: The whole purpose of Cheat Day Land is to have a safe, fun place to enjoy time with friends, family - a date - you know, whoever. You get to become a kid again, and that's what we wanted to embody. 
Rubi: It's just to have fun! We love that people have fun. 
 

  

How does that ethos translate to your team?
Rubi: Even right now, the team that we have and all the people in CDL are like family. We don't know what to do without each other! 

 

What is advice you'd give to young entrepreneurs on how they can get closer to fueling their dreams? 
Rubi: Quit your job right now. If you're not going to do it now, you might end up never doing it. The moment you think about it, do it. Even if people tell you you're crazy, just agree with them.

 

What is your mantra?
Rubi: I never feel like I have nothing to lose. I always feel like I have a lot to win. 

  

How does Uprising relate to you? 
Rubi: Uprising is about being surrounded people who believe in you. Find people around you who believe the same thing you believe and you'll go so far together. 

 

Cheat Day Land An Immersive Pop Up Museum

Founder, Michelle K. Hanabusa, of Uprising with the Reyes Family.

  

Rapid fire questions: 
1. Who is the best cook and what's the best dish?
Reyes Fam: Manuel!
Manuel: I used to be a cook at a restaurant. I love cooking omelettes 
 
2. Dream family vacation?
Hawaii or Europe! We’re going next year.
 
3. Favorite cheat day meal:

Rubi: pizza with jalpeños

Nick: hawaiian pizza

Yolanda: cereal

Enrique: tacos

 
4. Embarrassing childhood story:
Manuel: when i was a kid, me and some friends were playing soccer. We decided to set the ball on fire, and started playing soccer with the fireball. The town we lived in was very small, so they took us to the town jail trying to scare us, but me and all my friends and I thought it was fun!
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